Professional Services Council (PSC)
Role: Digital Marketing Coordinator (2015-2018)
Industry: Nonprofit / Membership Association
Target Audience: Government contractors, financial institutions, law firms
Tasks
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Assist in website redesign alongside marketing team and web developers
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Understand target audience for each council (acquisition, international development, tech, defense, civilian affairs)
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Use market analytics from heat maps and surveys to understand audiences' most-clicked areas on websites and emails
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Assist in wireframe creation with Director of Marketing, work with developers to ensure design is doable
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Collaborate with council leads to write most effective copy for each webpage
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Review prototypes with developers
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Usability testing with council leads and board members
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Publicly launched final website
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Maintain all website content using HTML & CSS
Personas
Paul Davies, 70 years old
President & CEO of national Technology Company | Tysons Corner, VA
Paul Davies is a seasoned C-Suite Executive in the tech industry and has been a member of PSC for 12 years. He is actively involved in the association's Tech Council and is President of the Council's Executive Advisory Board. He thinks PSC is a great networking association with the latest industry news. He looks forward to the their tech-related and Annual Conferences and encourages his colleagues to create their own accounts, as they have a PSC corporate membership. For Paul, the larger his company's presence is at PSC meetings and events, the better.
Nadia Aldo, 53 years old
Managing Partner of an Int'l Development Corporation | Washington, DC
Nadia is passionate about third-world countries having access to medical supplies and professionals. Her company has a contract with USAID and they are new members with PSC. After learning about the different ways to participate in the association, she started writing columns on behalf of her company for PSC's Member Spotlights to highlight their latest work. She has also been invited to speak on a panel at the next International Development Conference. Nadia is subscribed to the PSC Daily newsletter and is excited to start getting involved in the networking opportunities available within her membership.
Patricia Beasley, 45 years old
Vice President of Marketing at a Homeland Security Company | Fairfax, VA
Patricia was tasked with finding new associations for her homeland security company to register for. She wants to ensure all her colleagues could get use out of a corporate membership. Through word-of-mouth, she heard about PSC and their programs to get an array of members involved, such as the Marketing and Communications Network Group—something that sparks her personal interest. Patricia finds the Civilian Affairs and Defense conferences would be extremely relevant for her other coworkers. She wants to reach out to the PSC membership team and learn more about pricing, perks and events. Hearing about experiences from other members is vital to Patricia's decision to join.