Fayetteville-Cumberland Economic Development Corporation (FCEDC)
Role: Marketing Director (2019-present)
Industry: Economic & Community Development
Target Audience: Site-selectors, existing industry, local government and residents
Tasks
-
Lead FCEDC's rebrand and create an updated website compatible for desktop and mobile devices
-
Understand target audiences
-
Sketch concept and wireframe
-
Collaborate with web developers to ensure Wordpress website concept is doable
-
Review prototypes with developers
-
Write copy for each new webpage
-
Ensure all new branding is incorporated
-
Usability testing
-
Launch final product
Mobile Browser
Before
Personas
Connor Monroe​, 37 years old
Site Consultant | Chicago, IL
Connor has been a consultant for 6 years after building a credible reputation in commercial real estate. After the pandemic hit, his distribution client decided to relocate their headquarters out of a West Coast metro area and into a Southeast rural location. Connor has been tasked with quickly gathering the best contenders and needs to easily access information on available existing buildings. To help his client better understand the potential relocation communities, he wants to pull data on the business climate and quality of life for their employees. This information will go in his proposals for the distribution company to review.
Melody Williams, 45 years old
CEO of IT Services Company | Fayetteville, NC
After 20 years of serving in the U.S. Army and being stationed at Fort Bragg for the last 4, Melody decided to stay in the area and launch her own cybersecurity business. Her company is growing in projects and people, leaving her to expand her brick and mortar office by 8,000 square-feet and adding 15 full-time jobs. Melody needs the FCEDC website to access workforce data and potential incentives for expanding. She needs to know that doing business in Fayetteville will be as promising.
Jacob Lee, 21 years old
Student at Fayetteville State | Fayetteville, NC
Nearing his senior year at Fayetteville State University (FSU), Jacob is debating on whether or not to stay in Fayetteville to enter the workforce, or to explore a new city. He wants to buy a home in the next 3 years and pursue his passion in engineering. Jacob is from out of state and transferred to FSU from his hometown during his Sophomore year. He doesn't know much about the quality of life he could have in Fayetteville, as he's been confined to campus life. An aesthetically pleasing website will help captures Jacob's attention as he browses through the possibilities of what he can do after graduation.
Prototyping & Designing
